You are running a business in a world that has become virtual that means you have to be present in the digital ecosystem because without a robust online existence things can be soon nonexistent for you and go in favor of your competitors. Therefore, it is important that you rethink your strategy and take advantage of e-com economy.
Since e-commerce is booming and customers are choosing to buy products online, you need to keep yourself abreast of this new trend. The study suggests that global e-commerce market is growing as smart devices and internet penetration become rampant and widespread.
So, how are you going to approach this issue of your digital expansion? Undoubtedly, you need to create an e-commerce site and that should be your first step.
Building an e-commerce site:
This is a pretty tricky affair because it entails a web complex process and procedures that include selecting framework, development, testing, and deployment. In recent times Magento as a framework has been widely used by entrepreneurs and developers alike to create highly functional sites that can drive growth. Therefore, it is of utmost importance that you find the right Magento ecommerce development company that can create the best site for you.
However, before that, you need to study the market, your customer preferences, your technological capability and other resources so that you can run the business seamlessly.
Apparently, that demands you to formulate strategy and it must include your long-term objective and short-term goal that means here your marketing team should be able to offer you insight into the market and the information should be passed to the website development company so that they can give you the right product strategy.
For instance, if you are a fashion and apparel company, then you should know what age group you are targeting, how they perceive the world and what they prefer and according to their demands you should create the site that means you must find Magento theme development company that can create perfect theme according to your niche’s psychographic attributes. That is not all; you must look at other key factors too. Let’s look at them.
Design aesthetics and functionality: Your customers are going to judge on the basis of your site’s visual appeal. A site that looks attractive will eventually attract more visitors; however, that should not be the only consideration because people are becoming more experience oriented. In fact, “my experience” as an idea and quest can be commoditized that means you have to have a flawless user interface.
So, UI/Ux design aspect of the site should be considered too. You need to make your site intuitive so that your customers do not struggle to find the products easily. A site that confuses visitors will never be able to bring revenue. So, keep things clean and uncluttered.
Mobile responsive: You have to have a site that opens on the mobile phones because more than 40% of the transactions are taking place on the mobile phone. In addition, if you have a mobile responsive site you are going to enjoy Google’s preferential page ranking which can help you in getting more visitors thus more revenue.
One-click checkout: Customers do not like to go through a complex checkout process; hence, make sure that you keep it simple. The customers should be able to check out in quick time. Most of the abandoned carts are the result of this particular drawback that most of the business houses fail to address.
Page speed: You need to have a site that loads faster because Google has discovered that the users are highly impatient; hence, it wants your site to be lightning fast. In addition, you are once again going to enjoy the benefit of preferential page ranking.
Customize: You also need to customize your site with various features that can help you in up-selling, chatbots to answer your customers’ questions and other features too. In fact, customers are looking for tailored products. If you can offer them the option of customizing the product on your site, then you are going to earn more customers.
Marketing: after completing the site creation process; now, you are ready to move to the next phase of the business that means you have to deploy smart and thoughtful digital marketing strategy to increase your reach and visibility.
Hence, makes sure that you find a Magento ecommerce website development company that can offer you a comprehensive plan that includes SEO, SMO and paid ads or PPC. By deploying best marketing tactics, you will be able to drive growth quite easily.
Apparently, it is the time to adapt to the new technological advancements and capitalize on e-com economy. So, make sure that you learn about all the aspects of your business, technicalities of an e-commerce site and streamline your business process and departmental structure to harmonize your business on the digital platform.